客户案例Customer Story2026-04-30

某 3C 品牌对美出货复盘：海空联运压住旺季成本How a Consumer-Electronics Brand Cut US Shipping Costs with a Sea-Air Mix

客户是一家国内消费电子品牌，对美国市场的出货一直卡在时效和成本两头。一到旺季，两头的压力同时顶上来。

方案设计 - 常规订单走海运，先把基础运力锁住； - 促销和补货的急单切到空运，但严格控住比例； - 海外仓提前备货，把末端时效缩到最短。

成效海空联运组合加上库存前置，整体履约成本降了约 14%，旺季断货率也明显下来了。

Our client is a domestic consumer-electronics brand whose US shipments always sat between two pressures: speed and cost. In peak season, both hit at once.

How we built it - Regular orders went by sea to lock in baseline capacity; - Promo and replenishment rushes shifted to air, but kept strictly in check; - Overseas warehouses were pre-stocked to shorten last-mile delivery.

The payoff The sea-air mix plus inventory pre-positioning lowered total fulfillment cost by about 14%, and peak-season stockouts dropped sharply.

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某 3C 品牌对美出货复盘：海空联运压住旺季成本How a Consumer-Electronics Brand Cut US Shipping Costs with a Sea-Air Mix

方案设计 - 常规订单走海运，先把基础运力锁住； - 促销和补货的急单切到空运，但严格控住比例； - 海外仓提前备货，把末端时效缩到最短。

成效 海空联运组合加上库存前置，整体履约成本降了约 14%，旺季断货率也明显下来了。

How we built it - Regular orders went by sea to lock in baseline capacity; - Promo and replenishment rushes shifted to air, but kept strictly in check; - Overseas warehouses were pre-stocked to shorten last-mile delivery.

The payoff The sea-air mix plus inventory pre-positioning lowered total fulfillment cost by about 14%, and peak-season stockouts dropped sharply.

成效海空联运组合加上库存前置，整体履约成本降了约 14%，旺季断货率也明显下来了。